The SW North America, Inc. inaugurated a new production facility in the state of Michigan in November 2017.

The 3,700-square-meter, $12 million facility, located in New Hudson (Lyon County), was formally opened Nov. 10-12, 2017, in a three-day event attended by a total of 300 guests – including notable political and business leaders. In addition to product presentations in the new showroom, the modern equipped training facilities were also presented.

“Our new manufacturing facility in New Hudson will enable SW North America to not only expand its position in the growing automotive market, but at the same time expand its customer base in the industrial, aerospace, defense, alternative energy, transportation, and medical markets,” said James Campbell, President/CSO of SW North America. The SW North America Inc. is a wholly owned subsidiary of SW and, prior to investing in the new site on Lyon Industrial Court Road, operated a sales and service office in Canton, 30 km away. “We currently employ 40 people at the new facility,” adds Mark Reichenbacher, President/CEO of SW North America.

The newly opened production facility in Michigan is part of SW’s growth strategy. “In addition to our headquarters in Waldmössingen, we want to invest more in our subsidiaries in the future, such as SW Automation GmbH in Tettnang,” says Markus Schmolz, commercial director at SW. Just last year, SW opened a new plant in China. Another subsidiary is located in Mexico.

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