Data protection notice

General information

The protection of personal data and thus your privacy is taken very seriously by us. We would like to take this opportunity to explain what it means for you when you use our personalized services and how we protect your data. In order to ensure the greatest possible protection of your privacy, it is a matter of course for us that we comply with all legal provisions on the subject of data protection.

Personal data

Personal data is information about your identity. This includes, for example, information such as name, address, telephone number, e-mail address. It is not necessary for you to disclose personal data in order to use our website. In certain cases, however, we need your name and address as well as other information so that we can provide the requested services.

The same applies, for example, to the sending of information, material, and ordered goods, or to answering individual questions. Where this is required, we will point this out to you accordingly. In addition, we only store and process data that you provide to us voluntarily or automatically. As far as we ask you for further data, it is voluntary information. Personal data is processed exclusively to fulfill the requested offer and to protect our own legitimate business interests.

Purpose of the personal data

We use the personal data you provide to respond to your inquiries, process your orders or provide you with access to specific information or offers. We will not sell or otherwise market your personal information to third parties.

Earmarked use

We will collect, process and use the personal data you provide online only for the purposes disclosed to you. Your personal data will not be passed on to third parties without your necessary consent. The collection of personal data and its transmission to state institutions and authorities entitled to receive information will only take place within the framework of the relevant laws or if we are obliged to do so by a court decision. Our employees and the service companies commissioned by us are obligated by us to maintain confidentiality and to comply with the provisions of the Federal Data Protection Act.

Non-personal data collected automatically

When using our Internet pages, the following data is stored for organizational and technical reasons: the names of the pages accessed, the browser and operating system used, the date and time of access, search engines used, names of downloaded files and their IP address. We evaluate this technical data anonymously and only for statistical purposes in order to constantly optimize our Internet presence and make our Internet offerings even more attractive. This anonymous data is stored separately from personal information on secure systems and does not allow any conclusions to be drawn about an individual person. Your personal data and privacy are therefore protected at all times.


Persons under the age of 16 should not submit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect them and do not pass them on to third parties.


If you use external links that are offered within the framework of our Internet pages, this data protection declaration does not extend to these links. When we provide links, we strive to ensure that they also comply with our privacy and security standards. However, we have no influence on the compliance with data protection and security regulations by other providers. Therefore, please also inform yourself on the websites of the other providers about the data protection declarations provided there.

Name and address of the controller

Schwäbische Werkzeugmaschinen GmbH
Seedorfer Strasse 91
78713 Schramberg-Waldmössingen

Tel. +49 7402-740
Fax. +49 7402 74-7211

Contact details

Name and address of the data protection officer

Data Protection Officer:

Andreas Tanneberger
+49 7402 74 7217

Schwäbische Werkzeugmaschinen GmbH
Seedorfer Strasse 91
78713 Schramberg-Waldmössingen

You can contact our data protection officer directly at any time with questions about data protection.

Use of special services of our website

For certain services (newsletter, online store, …) it is necessary to collect personal data. Only the data required for the respective purpose is collected and the statutory retention periods are taken into account.

Newsletter subscribers

We offer you a free newsletter. With this newsletter we would like to inform you about current offers, new products, events or other news from our company. For this we need your e-mail address. The other data required for sending the newsletter is derived from the registration or subscription form. the confirmation screen. You will receive the newsletter only if you register for it on our website. After registration you will receive an e-mail from us asking you to confirm the registration (double opt-in). The newsletter will only be sent to you after confirmation. If you have only registered for the newsletter, we will use your e-mail address exclusively for sending the newsletter. You can revoke this free service at any time with effect for the future by clicking on the “Unsubscribe” link at the end of the newsletter.

Online application portal

We use an online application portal to organize the applications. In the course of using this online portal, the following personal data are processed. (Salutation, title, first name, last name, street and house number, postal code and city, e-mail address, telephone/mobile number, free field for application letter, attachment upload for application letter and documents) The transmission of the data is encrypted. This data is used exclusively for the application process. For this purpose, this data is passed on internally to the responsible division managers. In principle, the data is deleted 6 months after completion of the application process. If their application is followed by the conclusion of a contract, the data will be included in the personnel file.

Delivery of goods

Your data will be passed on to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods.

General information on the use of cookies

The use of cookies allows us to provide more user-friendly services to the users of our websites. This is not possible without the use of cookies. We optimize our information and offers based on the data collected via cookies. We use the cookies to fill the shopping cart and to continue to display the goods in the shopping cart when you use the website at a later time. It is possible to achieve automatic login to the store through cookies. It is possible to generally prevent the use of cookies for our site via the configuration of the browser used. Likewise, you can delete cookies that have already been used via a corresponding browser function.

Without the use of cookies, it may be possible that parts of the website cannot be used or can only be used to a limited extent.

Information about special cookies

On our website, we use various cookies to analyze the use of the website and to advertise our products in a targeted manner. We use technologies from different providers (e.g. Google, SalesViewer, …).

Google cookies

Different cookies are used in the context of the use of Google Analytics. These may change over time. Therefore, we describe the use of Google Analytics in summary here.

This website uses Google Analytics, the Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA)

Google Analytics allows data, sessions and interactions across multiple devices to be associated with a pseudonymous user ID. This allows user activities to be analyzed across devices.

With the help of these cookies, which are text files stored on your computer, an analysis of the use of this website is created. We use the “IP anonymization” function. Therefore, the data is processed in a state of the EU or another contracting state of the agreement within the EEA. In exceptional cases, the full IP address may be transmitted to a server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. On our behalf, Google evaluates the transmitted data and provides us with reports on website activity and usage. Furthermore, Google provides additional services related to the use of the website and the Internet. This purpose is also our legitimate interest in processing the data. The legal basis for this is § 15 par.3. TMG or Art. 6 para. 1 lit. F GDPR. The data collected in this way by the cookies are automatically deleted once a month after 6 months.

You can configure the management of cookies through a setting in the browser software.

You can prevent Google from processing your data by using the opt-out cookie( To do this, you need to download and install the browser add-on. If you want to achieve this across multiple devices, you need to install this add-on on all of them.

As an alternative to the browser plugin, you can prevent the processing of your data by clicking on the following link. In this case, a so-called “opt-out cookie” is set, which prevents processing in your current browser.

Object to data processing / set opt-out cookie


Our pages contain plugins of the social network Google+. These are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button is recognizable by the Google logo (g) with the addition “+”. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection with the Google+ servers. This forwards the information that you have visited our website to Google. If you are logged in to Google+ via your personal user account while visiting our website, Google+ can assign the website visit to this account. Interactions via the plugin, e.g. clicking the “+1” button or leaving comments, are then transmitted to Google+ and stored there. If you would like to prevent such data transmission, please log out of Google+ before visiting our website.

For the purpose and scope of the data collection and the further processing and use of the data by Google+, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policyof Google+

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data is entered on this website (e.g. in a contact form) by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Die Einwilligung ist jederzeit widerrufbar.

Weitere Informationen zu Google reCAPTCHA entnehmen Sie den Google-Datenschutzbestimmungen und den Google Nutzungsbedingungen unter folgenden Links: und


With your consent, our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement. This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator. Furthermore, a cookie may be stored on your computer for these purposes. You can find more information about protecting your privacy in Facebook’s privacy policy:

You can also use the Custom Audiences remarketing feature in the Ad Settings section under

disable To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:

You can prevent the processing of your data by clicking on the following link. In this case, a so-called “opt-out cookie” is set, which prevents processing in your current browser.

Set opt-out cookie and object to data processing


Our pages contain plugins from Youtube, belonging to Google Inc., based in San Bruno/California, USA. The Youtube button is recognizable by the lettering of the same name. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Youtube. In doing so, the Youtube server is informed which particular page of our website you have visited. If you are logged in to Youtube with your personal user account while visiting our website, you enable Youtube to assign your surfing behavior directly to your personal account. If you wish to prevent such data transmission, please log out of Youtube before visiting our website.

For the purpose and scope of the data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Youtube at


Plugins of the social network Xing, which is operated by Xing AG, Gänsemarkt 43, D-20354 Hamburg, are integrated on our pages. The Xing button is recognizable by the letter X on a light background.

If you click this button while logged in with your Xing account, you can recommend content from our website on Xing. This allows Xing to associate your visit to our website with your user account. We have no knowledge of the content of the transmitted data or its use by Xing. To prevent Xing from collecting the above data, log out of Xing.

For the purpose and scope of the data collection and the further processing and use of the data by Xing, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Xing

Delete and manage cookies

Depending on the browser you use, you can manage the use of cookies. You can find help for the most common browsers below.

Microsoft Explorer:


Google Chrome:



You have the following rights with respect to your personal data:

  • Right of access to the personal data concerned pursuant to. Art. 15(1) GDPR.
  • Right to rectification of inaccurate personal data pursuant to. Art. 16 GDPR.
  • Right to erasure (right to be forgotten) of personal data concerning them pursuant to. Art. 17 GDPR.
  • Right to restriction of processing according to. Art. 18 GDPR.
  • Right to data portability according to. Art. 20 GDPR.
  • Right to object to processing pursuant to. Art. 21 DSGVO, insofar as the processing of personal data is based on a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f GDPR is based. In doing so, we ask you to explain the reasons why we should not process your personal data. In the event of an objection, we will review the merits of the case and discontinue or adjust the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.
  • Right to object at any time to the processing of your personal data for the purposes of advertising and data analysis in accordance with. Art. 21 par. 3 GDPR.
  • Right not to be subject to automated decision-making, including profiling, which produces legal effects in relation to him or her in accordance with. Art. 22 GDPR.
  • Right to revoke consent at any time according to. Art. 7 par. 3 DSGVO if you have given us consent to process your data. A revocation shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

If you wish to exercise one of the above rights, you can contact your SW contact person or our data protection officer( at any time.

Furthermore, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of personal data concerning you violates applicable data protection law.

The supervisory authority responsible for SW is the

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Lautenschlagerstraße 20
70173 Stuttgart
Phone: +49 711 615541-0
Fax: +49 711 615541-15

This data protection notice is constantly adapted to current functions, technologies and applicable law. This is done at irregular intervals. The privacy policy provided on the website applies in each case.

Status: November 2022

Object to data processing

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Download Browser Plugin (new window)

As an alternative to the browser plugin, you can prevent the processing of your data by clicking on the following link. In this case, a so-called “opt-out cookie” is set, which prevents processing in your current browser.

Object to data processing / set opt-out cookie

IP address anonymization

Please note that on this website Google Analytics has been extended by the code “gat._anonymizeIp(); / anonymizeIp”, which ensures anonymized collection of IP addresses (so-called IP masking).

Webfont from or

This website uses “”, a font service provided by Linotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg, Germany (“”). Each time this website is called up, files are loaded from a “” server to display texts in a specific font. In the process, their IP address may be transmitted to a server of “” and stored as part of the usual weblog. The further processing of this information is the responsibility of “”. Please refer to the data protection notices of “”( and “Monotype GmbH”( for the relevant conditions and setting options. For more information about these web fonts, visit


Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

Opt Out Link:

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

Exclude from tracking (To exclude you permanently from tracking by WiredMinds LeadLab on this website, a technically necessary cookie is set).